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Well done. The project shows good creativity and careful execution.
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What if CapCut wasn't an app?
What if it was a person?
Not a celebrity. Not a robot. Not another futuristic AI avatar.
A builder.
For this challenge, I imagined CapCut as Nchia - a character inspired by the communal philosophy of the Eleme people of Nigeria, where the greatest achievements are never the work of one hand alone.
Nchia doesn't create by himself. Around him exists a circle of skilled companions, each with a different craft: one shapes stories, another finds rhythm, another gives voice, another brings images to life. Individually they are specialists. Together, they become creation itself.
In many ways, that's what CapCut has become.
Behind every edit is an invisible team of AI tools working together, helping creators transform ideas into something the world can feel. This project reimagines those features not as software functions, but as living characters connected by a shared purpose.
The interface becomes a village.
The AI becomes a community.
The creator becomes the storyteller at its center.
This is my submission for the #CapCutDesignStudio challenge.
Title: Nchia - The Builder of Many Hands.
Amazing work 👏 The quality and attention to detail really shine through.
Work Title: CapCut Kids
Main Direction: Direction A — CapCut as a Different Industry
Secondary Element: Direction B — CapCut as a Persona through CapPanda
Concept Statement:
CapCut Kids reimagines CapCut as a safe, playful, and educational video platform for children and families.
The concept translates CapCut from a creative technology tool into a new kids entertainment and learning universe where children can watch, learn, play, and explore through age-appropriate shows, interactive quizzes, creative activities, family experiences, and parent-controlled safety features.
The original CapCut mark remains the foundation of the identity. It is softened, rounded, and transformed into a friendly 3D form, welcoming CapPanda into the logo and turning the brand into a warmer, more emotional, character-driven world.
CapCut Kids keeps CapCut’s core spirit of accessible creativity and visual storytelling, while expanding it into a new industry built around trust, imagination, safety, and joyful design.
The project includes, among other elements:
• Logo evolution and new brand identity
• Mascot system
• Web platform experience
• Mobile app adaptation
• Social media ecosystem
• App store concept
Core Promise of CapCut Kids:
Watch. Learn. Play. Grow.
Created by: Beriky Studios
Built with: CapCut Design Studio
Presentation link: https://drive.google.com/file/d/1a4oWACWuQ_X1msoyzK-lNJeFNanR2MJN/view?usp=sharing
Full submission package link:
https://drive.google.com/drive/folders/13M7B_kjPnWI5tr2f9Ds31M1ofUW7C1Zn?usp=drive_link
The Post on X: https://x.com/Berikystudios/status/2063026056756359536
#CapCutDesignStudio
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