The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
Black and white isn’t the absence of color, it’s the stage that gives color its power.
When a paint manufacturing client selected a grayscale palette, it stood out not as a safe choice, but a strategic one. As the brand prepares to expand beyond Venezuela into broader Latin American markets, color became more than aesthetics, it became cultural. Meanings shift across regions, and ignoring that nuance can weaken relevance.
Rather than competing with the vibrancy of its own products, the brand positioned itself as the neutral foundation.
This project was a reminder that strong brand design isn’t just about visuals; it’s about listening, alignment, and long-term thinking. When strategy leads, brands don’t just look good they last.
Brand DesignGraphic DesignLogo DesignCorelDrawAdobe PhotoshopAdobe Illustratorpaintinglogodesignergraphicdesigner
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Related posts
This is what founders usually mean when they say “make it premium.”
The identity is built around a refined SA monogram inside an oval seal, creating a timeless badge for shoes, boxes, and labels.
Subtle star accents hint at craftsmanship without overpowering the mark.
Royal blue establishes trust and durability.
Warm sand tones introduce elegance suited for modern footwear.
A focused badge system designed to scale across packaging and product touchpoints.
Open to collaborating with footwear and fashion brands looking for a premium, lasting identity.
Ahemad Designs
Brand Identity Designer | Footwear & Fashion Branding | India
If there’s one thing that needs to look as good as it tastes, it’s Fried Chicken.
I recently wrapped up the full brand identity for Heikan, a brand that needed a visual style as bold and "crunchy" as its recipe. My goal was to move away from standard fast-food tropes to create a modern, high-energy look that stands out in a crowded market.
🛠️ The Recipe:
Logo Design: Scalable for everything from signage to packaging.
Color Palette: High-contrast tones to grab attention instantly.
Typography: Bold fonts that scream premium quality.
#Branding #GraphicDesign #Heikan #LogoDesign
One month after launching my new portfolio, I’m redesigning it. Here’s why.
I published a site I was proud of (1st photo). It was visually striking and leaned into my graphic design roots. I followed good practices, but after reviewing the analytics, the numbers proved my approach wrong.
It was a tough pill to swallow, but it reminded me: evolution happens when your brain does the work, not your ego. My design was loud, fighting for attention instead of showcasing the work. So I started over.
I pivoted to a simpler interface (2nd photo). I stripped heavy graphics, shifted to lighter tones, and focused on UI/UX. The goal was a clear structure, letting my projects speak for themselves.
I’m putting the finishing touches on this minimal version.
Design is an infinite process. We test, we learn, we drop our egos, and we iterate.
Love this mindset.
That transition from “visually proud” → “performance-aware” is where real product thinking begins. Analytics often tell a very different story than aesthetics.
Curious what patterns stood out most.
Trending
maxearnings
The next frontier of payments is live on Contra. How are you maximizing revenue?
micrographics
Micrographics started as utility - barcodes, packaging, instruction labels. How would you use them?
aidesignflow
AI tools are redefining how designer work. What does your workflow look like?
aivideo
AI video tools are moving at warp speed. What tools are you using?
whennotai
As AI accelerates, creative judgment matters more. What part of your work stays human?
