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A full brand identity for Majesty Meals, a premium ready-to-eat Indian food brand launching in the UK for 18–35 year old British consumers. Real client brief, research supplied, so I went straight into the creative.
▶️ Watch the full process:
The network for creativity
Join 1.25M professional creatives like you
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Creatives on Contra have earned over $150M and we are just getting started
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AI gave ideas. Human judgment built the brand.
For the Human by Design Challenge, I created Cronut Café; a conceptual bakery brand, to explore how AI can speed up ideation without replacing creative direction.
I used Envato's ImageGen to generate early logo concepts, then relied on my own judgment to refine the logo, typography, colour palette, and visual identity in Adobe Illustrator. Once the brand direction felt right, I returned to Envato to create mockups, also using VideoGen to bring the identity to life through motion.
The biggest decision was knowing what to keep, what to change, and what to throw away.
That's the part of design that will never change 🚀
Thanks @Envato and @Contra for the challenge! 💚
The Cronut Café name and that latte art shot sell the concept before you even read the caption. Good call using ImageGen just for early concepts and pulling it into Illustrator once you had a direction, that workflow keeps the judgment where it should be.
AI can generate a lot. It can’t decide what actually works.
This is my Human by Design entry which is a full product promo teaser, built entirely with envato’s AI toolkit, split into 3 parts in one video:
The hook: setting up the problem before you even see the product.
The build; every prompt, edit, regenerate, and dead end (yes, including the ones that didn’t work)
The result is a final cut polished enough for a real client to post today.
The moment that mattered most: mid-shoot, the AI video generation got flagged and blocked outright. No amount of re-prompting fixed it. So I stepped in and redirected the entire visual direction myself the shots, the pacing, the story beat it was supposed to hit.
AI can execute. It can’t make that call.
That’s the difference this challenge is really asking about not what AI can produce, but where a human still has to step in and shape it.
Made with Envato’s Gen AI + stock tools.
Soar for the laurels
You're divinely backed up
Congratulations 🔥🔥🔥
Hey everyone,
For the Envato Hackathon: Human by Design, I created a brand exploration for one of the most anticipated events for cricket fans, the Cricket World Cup 2027.
My process usually starts with the defining story first. I collect references, get a clear picture of the mood I'm going for, and then figure out how to actually bring it to life using stock assets, design tools, and AI as my execution partner. For this one, I wanted the whole thing to feel vibrant, dynamic, and bold, basically a visual system that captures the energy of the game.
I'll be adding a walkthrough video in comments showing how I arrived at certain creative decisions, and how @envato assets & AI tools helped shape the final look and feel.
Process Walkthrough