Maxinne Dias is a sommelier with international training and experience in various wine markets, and she’s busy building her personal brand with a unique identity in June 2026. Hailing from Brazil, particularly from Minas Gerais, she now calls Portugal home, creating a brand that connects two worlds: the technical know-how of someone who explores the top international wine hubs and the heartfelt ties to her roots. The brand’s message is simple: discover, experience, share.

It was created to connect wine with a new generation, focusing more on experiences and discoveries rather than strict rules. This approach intentionally moves away from the traditionally formal and intimidating vibe of the wine world. The main challenge was to visually express this idea while keeping the natural elegance of the topic, crafting a brand that resonates with a younger crowd without feeling shallow, and also appeals to a more seasoned and global audience without coming off as pretentious.