Crafting Luxury Branding: Botanique Resort Identity StudyCrafting Luxury Branding: Botanique Resort Identity Study
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Gabriel de Castro Dias
pro
• 1d
A personal branding study for a luxury resort concept called Botanique.
This project explores a visual identity designed to express refinement, calm, and deep connection with nature. The concept positions Botanique as a destination where time slows down and relaxation becomes the central experience.
The branding is built around elegant typography, organic shapes, and a restrained visual language, creating a sense of sophistication and serenity. Soft compositions and natural-inspired elements reinforce the idea of a place designed for rest, balance, and quiet luxury.
The goal was to craft an identity that communicates Botanique not just as a resort, but as a sanctuary for relaxation and wellbeing.
This is a personal creative exploration of how branding can translate tranquility and refined hospitality into a visual system.
Art DirectionGraphic DesignIllustrationAdobe IllustratorAdobe InDesignAdobe Photoshop
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