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Created a strategic content guidance framework for MRM creators to support more aligned, practical, and conversion-friendly collaborations. This resource helped simplify content creation by providing clear content angles, product storytelling ideas, and real-life use casesmaking it easier for creators to produce on-brand content with stronger consistency and partnership value.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Curious: What’s missing in most brand systems, in your opinion?
For me, the brand guidelines system we develop at Heed Collective must be a living document — one that supports the brand in real decision-making, across teams, contexts, and moments of growth.
Building structures that guide how a brand behaves, adapts, and scales across every touchpoint.
What makes it work:
— decision-making logic, not just rules
— flexible systems, not static files
— consistency with room to evolve
We don’t launch brands — we build culture for humans, ethically.
And one thing we always add:
→ Brand Culture Layer — translating strategy into how the brand speaks, acts, and shows up in the world.
Awesome!
Another one delivered.
Just wrapped a business proposal for a client on Qwilr, and this one was a proper deep-dive.
The project? A Yext Subscription Renewal + Strategy Collective Service proposal for Pulse — a unified system built around local presence, reviews, and growth for healthcare organisations.
The brief called for something that felt premium, strategic, and easy for decision-makers to act on. So I structured it around a clean executive summary, bold visual hierarchy, and Qwilr's interactive format to make the whole thing feel less like a document and more like a pitch you want to read.
If you need a business proposal that actually gets read and signed — this is the kind of work I do.
#ProposalDesign #Qwilr #FreelanceDesign #BusinessProposal #HealthcareMarketing #Yext #ClientWork
This is clean. Love the pitch feel instead of a plain doc, makes it way more engaging and easier to act on
A premium beauty e-commerce website built for Sky Cosmetics, a skincare and makeup brand targeting modern women who value both luxury and everyday wearability. The site features a soft, elegant aesthetic — blush pinks, powder blues, and marble tones — designed to reflect the brand's positioning at the intersection of science and elegance.
The site includes a full product showcase, brand story (About), sustainability section, and contact page, with clear conversion-focused CTAs like Explore Collection and Shop Now. The hero section leads with bold, confident typography paired with a dreamy flatlay of Sky's product lineup — lipsticks, serums, face palettes, and moisturisers — all branded cohesively.
Built on Lovable as a fully responsive web experience, the design balances premium feel with accessibility.
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