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Youssef Saad
Social Media Strategist | Manager
New to Contra
Youssef is ready for their next project!
Social Media Strategy for Boomerang
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Building Industry Authority for 4Packaging CEO
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I helped StitchSpace build a strong pre-launch social media presence and turn early attention into real users.
StitchSpace is a US-based platform created for indie sewing pattern designers to open their own shops, get support, and grow through built-in marketing tools.
The founder approached me before launch with the goal of building trust, visibility, and excitement around the brand before the platform went live. I started by creating a full social media strategy, including competitor research, content pillars, platform direction, and launch campaign planning.
From there, I led content creation across Instagram and TikTok, producing a mix of Reels, carousels, and posts tailored to the sewing community. We tested trend-driven ideas, optimized based on performance, and quickly gained traction after one of the early Reels went viral.
I also helped create the launch campaign, including a ManyChat automation that turned viewers into users by offering free sewing patterns in exchange for sign-ups.
The launch was a success, helping StitchSpace attract 1,000+ users, grow to 4,688 Instagram followers, reach 217,000+ accounts, generate 336,000+ Instagram views, and achieve 343,000+ TikTok post views during the campaign period.
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I helped grow Ummahpreneur’s Instagram presence from 0 to 140,000+ followers by leading the content strategy, creative direction, and social media execution.
The goal was to build a strong online presence for a Muslim entrepreneurship brand through high-quality, value-driven content. I worked on developing the content strategy, creating engaging post formats, optimizing content based on performance, and helping the brand consistently reach and connect with its target audience.
This project included a mix of educational content, community-focused posts, short-form videos, and visually engaging social media assets designed to inspire Muslim entrepreneurs and increase organic growth.
Through consistent testing, content optimization, and audience-focused storytelling, we were able to build a highly engaged Instagram audience and establish Ummahpreneur as a recognizable brand in its niche.
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