They came in with a logo that was already live — just not landing. Too soft, too rounded, closer to "wellness product" than the bold, premium café they were building.

We refined the wordmark into something sharper, then built the system around it: brand guidelines, packaging, menu, social templates, merch — all timed to a soft launch in Davao City, Philippines.

The name "Borne" is a quiet nod to the founder's mom, who brought the family somewhere better. That story shaped every cut in the typography.

Check it out if you want to see how it came together 😊

Love the thinking behind this. A strong brand always starts with the story.

LULOO is a beauty brand built around a multi-use lip-to-cheek stick made with gentle, natural, skin-friendly ingredients.

The project explores a new visual direction for natural cosmetics, shaped by one insight: research showed that younger audiences were looking for natural products with more personality while still expecting trust and transparency.

Rather than changing what makes the natural beauty category recognizable, the identity reinterprets its visual codes through a modern and playful visual language. Floral elements, soft textures, and organic gradients preserve the connection to nature, while bold typography, vibrant color, and expressive compositions create a confident and contemporary brand identity.

Check it out

Absolutely amazing! I loooove the packaging with the gradient and texture. It's amazing, I would so buy it haha