Flora Beauty" Cosmetics Brand Identity & Social Media Kit

​Description:

Designed a cohesive and elegant brand identity for "Flora Beauty," a natural skincare brand. The project focused on creating a clean, botanical-inspired aesthetic that emphasizes organic ingredients and luxury care. By utilizing soft, earthy tones and minimalist typography, I established a trustworthy and premium visual presence for the brand.

​Scope of work:

​Brand Identity: Developed the logo and botanical-inspired visual language.

​Packaging Design: Created product labels for the revitalizing serum, face cream, and moisturizing lotion.

​Social Media Design: Designed promotional content, including skincare benefits infographics and product catalog layouts for sales.

​Visual Direction: Maintained a consistent, premium look across all product applications.

​Why it works:

The design reflects the "Made in Egypt" quality through a sophisticated, modern lens, appealing to customers looking for both natural ingredients and luxury beauty experiences. This project highlights my ability to blend typography, illustration, and product presentation into a unified brand experience.