Sara Shalaby
Visual Identity & Branding Specialist | Premium Logo Designe
New to Contra
Sara is ready for their next project!
FoodResQ: A smart app that connects restaurants, bakeries, and stores with customers to rescue surplus and fresh food, and offer items nearing their expiration date at great discounts—helping you protect the environment and save money with a single tap! 🌿🍽️🛒
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Elegant line art logo design for a skincare brand. The design focuses on simplicity, beauty, and femininity to reflect the brand's identity and commitment to self-care.
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UI design for a lifestyle and productivity app. Focuses on habit tracking and weekly meal planning for a simplified, user-centered experience.
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Professional flyer design for corporate identity and business events. Created with a clean, modern aesthetic to enhance brand visibility and engagement. The design focuses on clear hierarchy and effective communication of company services and webinar details.
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Etlala | Fashion E-commerce App Branding & UI Design
I designed the brand identity and UI for "Etlala," a modern fashion shopping application. The goal was to create a seamless, elegant, and user-friendly experience that highlights fashion products effortlessly. This project includes logo design, app interface screens, and realistic lifestyle mockups.
Tools used: Canva, Figma.
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This project involved developing a premium visual identity for "Gatrat Al-Nukhba," a specialty coffee brand. The goal was to create a sophisticated, elegant aesthetic that reflects the high quality of the product.
Key Contributions:
Logo Design: Crafted a minimalist yet premium logo that blends traditional Arabic calligraphy with a modern touch, symbolizing coffee quality.
Packaging Design: Designed a cohesive packaging system applied to coffee canisters and takeaway cups, focusing on high-end textures and gold-foil branding elements.
Brand Presentation: Curated a professional portfolio showcase, featuring realistic mockups and lifestyle compositions to demonstrate the brand's presence in a market setting.
Tools Used: Canva, Figma.
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AdCraft AI - Full SaaS Product Design Case Study"
"This project features a comprehensive design solution for an AI-powered SaaS platform. It includes the development of a complete brand identity, a high-converting landing page, and a complex editor workspace UI. The goal was to create a modern, professional, and intuitive experience that balances advanced functionality with an elegant aesthetic."
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Bariq Jewelry Store" Brand Identity & Social Media Campaign
Designed a sophisticated and
premium brand identity for "Bariq Jewelry Store." The visual language was crafted to resonate with a high-end audience, focusing on elegance, exclusivity, and timeless beauty. By combining a regal logo (featuring crown and diamond elements) with a classic black and gold color palette, I established a luxurious brand presence that reflects the quality of the jewelry.
Scope of work:
Brand Identity: Developed the main logo, including custom elements (crown, laurel, and diamond icon).
Product Visuals: Created high-quality promotional content for jewelry sets, focusing on lighting and premium texture.
Marketing Materials: Designed social media assets for product collections, emphasizing pricing, materials, and luxury appeal.
Visual Direction: Maintained a consistent high-end aesthetic across all brand touchpoints.
Why it works:
The design focuses on premium positioning through a refined gold and black palette, ensuring the brand feels both modern and established. This project highlights my ability to create a cohesive luxury brand experience that effectively showcases high-value products.
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Flora Beauty" Cosmetics Brand Identity & Social Media Kit
Description:
Designed a cohesive and elegant brand identity for "Flora Beauty," a natural skincare brand. The project focused on creating a clean, botanical-inspired aesthetic that emphasizes organic ingredients and luxury care. By utilizing soft, earthy tones and minimalist typography, I established a trustworthy and premium visual presence for the brand.
Scope of work:
Brand Identity: Developed the logo and botanical-inspired visual language.
Packaging Design: Created product labels for the revitalizing serum, face cream, and moisturizing lotion.
Social Media Design: Designed promotional content, including skincare benefits infographics and product catalog layouts for sales.
Visual Direction: Maintained a consistent, premium look across all product applications.
Why it works:
The design reflects the "Made in Egypt" quality through a sophisticated, modern lens, appealing to customers looking for both natural ingredients and luxury beauty experiences. This project highlights my ability to blend typography, illustration, and product presentation into a unified brand experience.
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The Grill Master" Restaurant & Bar Branding
Description:
Designed a comprehensive brand identity for "The Grill Master," a high-end restaurant and bar. The goal was to create a brand that balances professional sophistication with a welcoming culinary experience. By combining a bespoke mascot logo with a premium gold and charcoal color palette, I established a modern and memorable visual identity.
Scope of work:
Brand Identity: Developed the main logo and mascot design.
Environmental Branding: Applied the identity to the restaurant’s exterior signage.
Stationery & Menu Design: Created elegant menu designs that reflect the brand's luxury aesthetic.
Packaging Design: Designed premium shopping bags to extend the brand experience to takeaway.
Why it works:
The design utilizes a luxury aesthetic—focusing on gold and dark tones—to create a timeless brand experience that stands out in the upscale restaurant market. Let’s bring your restaurant's vision to life with a unique identity.
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Luxury Perfume Brand Identity & Social Media Kit
Crafted a sophisticated visual identity for "Oud & Co," a luxury perfume brand. The design focuses on a refined, premium aesthetic, using deep navy, gold, and neutral tones to reflect elegance and high quality.
Scope of work:
Brand Identity & Logo Design.
Social Media Kit (Product Posts, Grid Collections, and Story/Reels Covers).
Packaging & Business Card Design.
My goal was to create a timeless brand experience that resonates with a luxury audience. Let’s elevate your brand’s visual presence together.
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