Sara Shalaby
Visual Identity & Branding Specialist | Premium Logo Designe
New to Contra
Sara is ready for their next project!
Bariq Jewelry Store" Brand Identity & Social Media Campaign
Designed a sophisticated and
premium brand identity for "Bariq Jewelry Store." The visual language was crafted to resonate with a high-end audience, focusing on elegance, exclusivity, and timeless beauty. By combining a regal logo (featuring crown and diamond elements) with a classic black and gold color palette, I established a luxurious brand presence that reflects the quality of the jewelry.
Scope of work:
Brand Identity: Developed the main logo, including custom elements (crown, laurel, and diamond icon).
Product Visuals: Created high-quality promotional content for jewelry sets, focusing on lighting and premium texture.
Marketing Materials: Designed social media assets for product collections, emphasizing pricing, materials, and luxury appeal.
Visual Direction: Maintained a consistent high-end aesthetic across all brand touchpoints.
Why it works:
The design focuses on premium positioning through a refined gold and black palette, ensuring the brand feels both modern and established. This project highlights my ability to create a cohesive luxury brand experience that effectively showcases high-value products.
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Flora Beauty" Cosmetics Brand Identity & Social Media Kit
Description:
Designed a cohesive and elegant brand identity for "Flora Beauty," a natural skincare brand. The project focused on creating a clean, botanical-inspired aesthetic that emphasizes organic ingredients and luxury care. By utilizing soft, earthy tones and minimalist typography, I established a trustworthy and premium visual presence for the brand.
Scope of work:
Brand Identity: Developed the logo and botanical-inspired visual language.
Packaging Design: Created product labels for the revitalizing serum, face cream, and moisturizing lotion.
Social Media Design: Designed promotional content, including skincare benefits infographics and product catalog layouts for sales.
Visual Direction: Maintained a consistent, premium look across all product applications.
Why it works:
The design reflects the "Made in Egypt" quality through a sophisticated, modern lens, appealing to customers looking for both natural ingredients and luxury beauty experiences. This project highlights my ability to blend typography, illustration, and product presentation into a unified brand experience.
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The Grill Master" Restaurant & Bar Branding
Description:
Designed a comprehensive brand identity for "The Grill Master," a high-end restaurant and bar. The goal was to create a brand that balances professional sophistication with a welcoming culinary experience. By combining a bespoke mascot logo with a premium gold and charcoal color palette, I established a modern and memorable visual identity.
Scope of work:
Brand Identity: Developed the main logo and mascot design.
Environmental Branding: Applied the identity to the restaurant’s exterior signage.
Stationery & Menu Design: Created elegant menu designs that reflect the brand's luxury aesthetic.
Packaging Design: Designed premium shopping bags to extend the brand experience to takeaway.
Why it works:
The design utilizes a luxury aesthetic—focusing on gold and dark tones—to create a timeless brand experience that stands out in the upscale restaurant market. Let’s bring your restaurant's vision to life with a unique identity.
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Luxury Perfume Brand Identity & Social Media Kit
Crafted a sophisticated visual identity for "Oud & Co," a luxury perfume brand. The design focuses on a refined, premium aesthetic, using deep navy, gold, and neutral tones to reflect elegance and high quality.
Scope of work:
Brand Identity & Logo Design.
Social Media Kit (Product Posts, Grid Collections, and Story/Reels Covers).
Packaging & Business Card Design.
My goal was to create a timeless brand experience that resonates with a luxury audience. Let’s elevate your brand’s visual presence together.
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