For Aelia, I was responsible for developing the brand strategy, visual identity, packaging design, and the overall creative direction of the project. My goal was to transform the founder’s unique perspective as a pilot into a distinctive brand experience, creating a clear connection between skincare, travel, and life at high altitudes.

The project began with defining the brand positioning and core narrative, which guided every design decision that followed. I created a visual identity inspired by freedom, protection, and elevation, expressed through a custom symbol, a carefully crafted color system, and a modern aesthetic designed to resonate with frequent travelers and modern explorers. The packaging was designed to reinforce this story, featuring a distinctive circular cut-out that references both the sun and an airplane window, creating a memorable and meaningful brand asset.

By aligning strategy, identity, and packaging under a single concept, I helped build a cohesive brand that feels premium, functional, and emotionally connected to its audience.

I love your use of color and composition here.

Today I finally finished setting up my services on Contra 🎉

You can now find: • Logo Design • Brand Identity Design • Packaging Design • Print Design

It's important to me that clients clearly understand what’s included in each service, what the process looks like, and what results they can expect before we even begin working together.

But I’m not stopping here.

Since my background combines both design and marketing, I’m planning to introduce a new service that bridges brand strategy and visual design.

Before creating a logo or visual identity, we’ll define: • Target audience • Brand positioning • Competitor insights • Brand personality • Tone of voice

I truly believe that strong design starts with strategy and a deep understanding of the business behind it.

My portfolio and service offerings are still evolving, so I’d love to hear your thoughts and feedback 💛

I really love your work and services 😍 I hope your profile grows significantly so that as many people as possible will know about you 🎉