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FAVORITE DAY
Favorite Day is a Target food and beverage brand designed to help you make time for delicious moments, whether taking a second for yourself or enjoying with those you love. The brand features over 1500 high-quality, carefully crafted items across bakery, snacks, candy, premium ice cream, cake decorating supplies, beverage mixers, mocktails and so much more, all at a value price point.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Sometimes a small detail can shape the entire identity.
An architecture and interior design studio, wanted a brand that felt more approachable within the industry.
One small detail became key: the dot in the name.
Instead of keeping it perfectly geometric, we softened it. Made it more fluid. From there, it evolved into a linear form that helped shape the brand icon, reflecting the idea of transforming a space.
That same point, combined with textures, became a recurring element across the identity. A simple detail, but one that makes the brand feel more recognizable and cohesive.
Do you usually find concepts in small details like this, or start from something bigger?
branddesignerbrandingstudioarchitecturebrandingBrand DesignBrand StrategyAdobe IllustratorAdobe InDesignFigma
The colors are so perfect!!!🔥 🙌
I've been lucky to be featured in a few books over the years, but when David Airey asked me to be in his new book, I jumped at the chance!
I've been a huge fan of his previous work, two of which I own.
Identity Designed: The Process
Identity Designed
So, to be in his new 'Logo Design Love - A Guide to Creating Iconic Brand Marks' is nothing short of awesome!
If you're not already familiar with his, I recommend getting at least one. His books are the kind you buy for yourself and then end up gifting to everyone you know. Identity Designed and Identity Designed: The Process are industry staples that shaped how alot of us think about brand identity.
And if that wasn't enough, I'm placed right next to Paula Scher! I had to read that twice. 🙏
I can't wait to dig through these pages!
Placed next to Paula Scher in David Airey's new book - that's an absolute honour! Identity Designed is a must-have 🙌 Congratulations Alex, you've earned that spot!
Sometimes the best identity work is the work that knows when to step back.
With Dean Entertainment Group, the visual problem was not how to create more presence. They already had presence through the work itself. The real challenge was creating a brand system that could signal legacy and authority while letting the event photography stay front and center.
That meant resisting the urge to over-design. The vis had to support the experience, not compete with it.
Restraint usually looks simple, but takes a lot of discipline to get right.
Great branding work.
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