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Smriti Jaiswal
Art Director & Brand Designer
New to Contra
Smriti is ready for their next project!
DUALLY YOURS - ZINE
This project is about the tug-of-war between seeing things clearly and finding beauty in the blur. It began as a study of my own spectacles for a typography class at Elisava, led by Mark Bohle (https://markbohle.com/).
The zine looks at two different ways of moving through the world. My right eye represents the person I feel I should be—the one who follows the rules, sticks to a routine, and stays organized. It loves clean lines, precise writing, and everything being in its right place.
My left eye is different. It mirrors my lazy eye condition, where things naturally "drift." Instead of trying to fix the blur, this perspective finds something special in it. It finds beauty in the unexpected—like the way sunlight looks through a broken window or how a simple smudge on a lens can change the way a story feels.
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Think Tasty is a playful ideation game that invites participants to stretch their imagination through the joy of pretend play. Children understand the world around them by mimicking the adults they see in different real-world settings, like the kitchen, the office, or the classroom. Inspired by a kitchen playset, this game mimics a kitchen setting for the ideation process.
Players mix prompts with a task and explore unexpected connections, making it ideal for creative warm-ups, brainstorming sessions, classrooms, or simply shifting perspectives. With no wrong answers, Think Tasty encourages experimentation, spontaneity, and imaginative risk-taking in a low-stakes environment.
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'Era of No Code' is a movement to teach people how to build products without writing a single line of code while empowering a troop of builders to create solutions together as a community. We are creating harmony between like-minded folks to fall in love with building
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FAVORITE DAY
Favorite Day is a Target food and beverage brand designed to help you make time for delicious moments, whether taking a second for yourself or enjoying with those you love. The brand features over 1500 high-quality, carefully crafted items across bakery, snacks, candy, premium ice cream, cake decorating supplies, beverage mixers, mocktails and so much more, all at a value price point.
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