Packaging Design for Favorite Day Brand

Favorite Day is a Target food and beverage brand designed to help you make time for delicious moments, whether taking a second for yourself or enjoying with those you love. The brand features over 1500 high-quality, carefully crafted items across bakery, snacks, candy, premium ice cream, cake decorating supplies, beverage mixers, mocktails and so much more, all at a value price point.

Favorite Day's packaging is designed to be more of a boutique brand which is aspirational at a value price point. The objective was to show the product photography on the pack where it looks blissful & organically placed and not orchestrated. The colour palette for the core products was pastels whereas the kid's range was a bit saturated to keep it playful and differentiate it from the rest of the category. The bakery section features a textured kraft design reminiscent of a local farmer's market. To underscore the premium quality of the gourmet selection, the design incorporated touches of gold, creating a more elevated brand experience.

TEAM Creative Director - David A. Hartman ACD - Ariel A. Carter, Shweta Mohare Lead ACD - Aditya Vikram Bose, Ayushi Rai Designers - Riley Carroll, Anthony Lane, Rajeesh Varsha, Smriti Jaiswal Suchita Arhi, Snehal Bhonsle, Prachi Malviya, Arunkumar Production Designers - Chandrashekar V, Raghavan Imaging Artists - Christy Prabhu, Vijay Lazar