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What if a single bean was worth engineering?
One capsule, four ways to make the case. The build broken apart first: amber glass, whole arabica, aroma lock, floating in order above limestone. Then assembled and set in orbit, a ring of beans circling on a thread of light. Then the arch, lit warm from behind, the capsule suspended and the floor polished enough to hold its reflection. Then flat lay, brass curves arranged around it like an instrument diagram.
Same object, four reasons to believe it. 👇
#brandconcept #packagingdesign #artdirection
Four different presentations of the same object is such a good way to stress test a concept before locking anything in. Which of the four pulled the strongest reaction when you shared it around, the orbit shot or the flat lay?
The orbit shot pulled the most reaction, but the exploded build was the one people actually talked about. Orbit wins on stopping power because the ring reads instantly at thumbnail size. The exploded view wins on argument, since it makes the product feel considered rather than...
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White chocolate, two entirely different arguments.
One goes coral and burgundy with raspberry embedded through the bar, bold sans serif, a summer batch you break into without thinking.
The other goes almost blank: bone on bone, a fanned mould with an embossed monogram, one vanilla pod and nothing else in frame. Same 30-odd percent cocoa.
One wants your attention. The other assumes it already has it. 👇
#brandconcept #packagingdesign #artdirection
1 voted
17%
5 voted
83%
6 votes
Closed
bone on bone one, easily
Fizzo is a conceptual packaging design project, developed as a portfolio exercise: a fictional sparkling kombucha line imagined as a brand extension of Tao Kombucha.
The project explores how a brand built on health and purpose can enter the "ready to drink" kombucha movement, closer to a premium soda than a supplement, without giving up the identity it has already built, creating a sub-line endorsed by the parent brand, free to communicate energy and instant pleasure.
The work covers naming, positioning, a flavor-based color system, illustration direction, and typography, applied across 4 SKUs: passion fruit, cashew fruit, açaí, and guava.
Conceptual project, not affiliated with the real brand.
Full project on Behance: https://www.behance.net/gallery/254205011/Fizzo-Kombucha-Packaging-Concept
Product DesignProduct StrategyAdobe IllustratorAdobe PhotoshopFigmaproductdesignerpackageartdirectorPackaging Design
looks super refreshing, sparkling kombucha sounds like a dream.
One bar, four rooms to put it in.
Terracotta with brass and burgundy blades fanned around it like a sundial.
A brushed gold tray on cream plaster, hard shadow cutting across the wall.
Then red on red, the bar suspended and glowing against fabric.
Then almost total dark, one warm beam falling across it above a plum plinth.
The chocolate never changes. Only how much the set is asking you to feel. 👇
#brandconcept #packagingdesign #artdirection
