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One bar, four rooms to put it in.
Terracotta with brass and burgundy blades fanned around it like a sundial.
A brushed gold tray on cream plaster, hard shadow cutting across the wall.
Then red on red, the bar suspended and glowing against fabric.
Then almost total dark, one warm beam falling across it above a plum plinth.
The chocolate never changes. Only how much the set is asking you to feel. 👇
#brandconcept #packagingdesign #artdirection
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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White chocolate, two entirely different arguments.
One goes coral and burgundy with raspberry embedded through the bar, bold sans serif, a summer batch you break into without thinking.
The other goes almost blank: bone on bone, a fanned mould with an embossed monogram, one vanilla pod and nothing else in frame. Same 30-odd percent cocoa.
One wants your attention. The other assumes it already has it. 👇
#brandconcept #packagingdesign #artdirection
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bone on bone one, easily
Paris, bottled.
A sun-soaked social campaign for Juliette, a French peach liqueur, built around the effortless romance and everyday electricity of Paris. Rather than treating the city as a backdrop, I wanted it to feel like a character—warm, flirtatious, slightly chaotic, and alive.
The piece moves through streets, cafés, stolen glances, passing faces, architecture, and small moments of Parisian life, using a loose, observational shooting style and rhythmic editing to create something that feels less like a traditional liquor ad and more like a memory from a particularly good afternoon.
I directed, shot, and edited the campaign with an emphasis on texture, movement, color, and atmosphere, translating Juliette's distinctly French identity into a piece of lifestyle storytelling designed to make the audience want the feeling surrounding the product as much as the product itself.
this is good
Sound design for @skii #animation by @nicolemadethat
The film moves through three universes, one per hero product: an iridescent GenOptics space, the dense red #atmosphere of SKINPOWER Re-New Cream, and a room built around the origins of PITERA, where the #Facial Treatment Essence lands.
We built the
#sound as one continuous arc, evolving with each world. GenOptics opens with a #pad and scattered sparkle #textures, light and glassy. The SKINPOWER world thickens into pads with a bouncing #piano motif, something with more body and movement. The final room strips back to pads and a #harmonic riser that builds into the product reveal.
#sounddesign #3danimation #3dart
cool