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Paris, bottled.
A sun-soaked social campaign for Juliette, a French peach liqueur, built around the effortless romance and everyday electricity of Paris. Rather than treating the city as a backdrop, I wanted it to feel like a character—warm, flirtatious, slightly chaotic, and alive.
The piece moves through streets, cafés, stolen glances, passing faces, architecture, and small moments of Parisian life, using a loose, observational shooting style and rhythmic editing to create something that feels less like a traditional liquor ad and more like a memory from a particularly good afternoon.
I directed, shot, and edited the campaign with an emphasis on texture, movement, color, and atmosphere, translating Juliette's distinctly French identity into a piece of lifestyle storytelling designed to make the audience want the feeling surrounding the product as much as the product itself.
Beautiful work, Ryan 🙌
Thanks Celia 😊
this is good
Thank you, man!
Really inspiring work! 💜
Thanks so much! Had a look at your profile. Very cool stuff you're working on!
this is beautiful work, really stirs up my inner wanderlust!
Thanks! Get out there and explore 😊
city as a character not a backdrop, that's the whole thing
Treating the city like a character instead of a backdrop is such a subtle shift but it changes the whole feel of the piece. How did Juliette's team react when they first saw a cut that felt more like a memory than a straightforward liquor ad?
Treating Paris like a character instead of a backdrop is a smart call for a spirits brand. Was that angle baked into the brief from the start, or did you have to talk Juliette's team into skipping the usual postcard shots?
It’s my favorite kind of work. I love things that give you a feeling place 🙌🏾
Great work! Looking forward to your future projects.
Ahh I love the vibes! The soundtrack is also magical! 🙌
This is so beautiful
Thank you Kenzy!
the city as a character thing really works
The motion feels really well judged. Simple but still has personality.
Thank's Kabir. That's much appreciated. I love simplicity:)
the vibe of this posts is full cinematic 🤩
Thank you, sir!
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mixed feelings. I'd use this as a jump start but def needs editing. but tbh it could also be improved with more prompting
https://this-day.app
Nike Air Zoom Alpha fly NEXT% 3 — Commercial Film & Visual Design Process
This project explores the intersection of high-performance footwear engineering and dynamic cinematic storytelling. Designed for the Nike Air Zoom Alphafly NEXT% 3, the creative direction focuses on communicating raw propulsion, energy return, and lightweight stability through kinetic motion and macro texturing.
Design & Creative Process:
1. Research & Creative Direction:
Analyzed modern competitive running aesthetics to craft a dark, futuristic sports-tech visual language.
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2. Storyboarding & Motion Rhythm:
Structured an escalating visual pace: transitioning from brooding studio push-ins to golden-hour stadium tracking, followed by explosive ground impacts.
Synced scene changes and camera orbital arcs to an aggressive, driving electronic cadence to amplify perceived velocity.
3. Feature Visualization & Macro Texturing:
Forefoot Air Pods: Designed soft glowing pulses to visualize real-time air compression and responsiveness.
Rocker Geometry: Animated dynamic callout arcs and glowing vector guides to highlight curved sole mechanics.
AtomKnit Upper: Integrated luminous cyan wind-streak lines across the fabric mesh to communicate active airflow and ultralight construction.
4. Kinetic Typography & Brand Integration:
Implemented bold, condensed athletic typography ("Dominate Every Surface", "Speed That Leaves Everyone Behind") paired with clean data callouts.
Preserved official brand assets, culminating in a balanced lockup featuring the iconic Swoosh and "Just Do It" tagline.
Core Responsibilities:
Visual Campaign Concept & Storyboarding
3D Motion Graphics & Spatial Lighting
Macro Material Shading & Particle Simulation
Kinetic Typography & Final Color Grading
Deliverables:
30-Second 4K Cinematic Commercial Film
High-Resolution Marketing Stills & Hero Feature Callouts
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wow design
My latest perfume poster series for Maison Vérane. Muted olive tones, cool monochromes, and dramatic silhouettes bring out the mysterious mood of L’Heure Noire. Designed in Canva with elegant typography and minimal layouts that keep the fragrance in focus.
Looking for visuals that reflect your brand’s personality? Let’s connect.
