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Paris, bottled.
A sun-soaked social campaign for Juliette, a French peach liqueur, built around the effortless romance and everyday electricity of Paris. Rather than treating the city as a backdrop, I wanted it to feel like a character—warm, flirtatious, slightly chaotic, and alive.
The piece moves through streets, cafés, stolen glances, passing faces, architecture, and small moments of Parisian life, using a loose, observational shooting style and rhythmic editing to create something that feels less like a traditional liquor ad and more like a memory from a particularly good afternoon.
I directed, shot, and edited the campaign with an emphasis on texture, movement, color, and atmosphere, translating Juliette's distinctly French identity into a piece of lifestyle storytelling designed to make the audience want the feeling surrounding the product as much as the product itself.
Beautiful work, Ryan 🙌
Thanks Celia 😊
this is good
Thank you, man!
Really inspiring work! 💜
Thanks so much! Had a look at your profile. Very cool stuff you're working on!
this is beautiful work, really stirs up my inner wanderlust!
Thanks! Get out there and explore 😊
city as a character not a backdrop, that's the whole thing
Treating the city like a character instead of a backdrop is such a subtle shift but it changes the whole feel of the piece. How did Juliette's team react when they first saw a cut that felt more like a memory than a straightforward liquor ad?
Treating Paris like a character instead of a backdrop is a smart call for a spirits brand. Was that angle baked into the brief from the start, or did you have to talk Juliette's team into skipping the usual postcard shots?
It’s my favorite kind of work. I love things that give you a feeling place 🙌🏾
Great work! Looking forward to your future projects.
Ahh I love the vibes! The soundtrack is also magical! 🙌
This is so beautiful
Thank you Kenzy!
the city as a character thing really works
The motion feels really well judged. Simple but still has personality.
Thank's Kabir. That's much appreciated. I love simplicity:)
the vibe of this posts is full cinematic 🤩
Thank you, sir!
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