Real eggs. No apologies 🥚 Spent the past week designing WHISK, an artisan mayonnaise brand built on one idea: even the most overlooked item in the fridge deserves a brand that takes it seriously. No squeeze bottle, no label built to disappear into the shelf. Just a glass jar, a short ingredient list, and four flavors told apart by one accent color each. Classic, garlic and herb, smoked chili, vegan. 🫙 Sometimes the boldest thing a condiment can do is be particular about itself.

The animation looks top tier! Nice work

one of my favourite things about running a one-person studio is that nothing gets lost in translation.

the idea behind the brand is the same idea that shapes the website and the product.

no handovers, no starting from scratch, no trying to explain the vision to someone new.

a little look at how that came together for goals, from the first moodboard to the app ↓

Love it!