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TransX — Multi-role Logistics SaaS Platform
TransX explores how complex logistics workflows can be simplified for admins, customers, and drivers within one connected system. The experience focuses on shipment tracking, operational visibility, role-based dashboards, alerts, and clear task flows.
Focus: SaaS UX · Information Architecture · Dashboard Design · Design System · Prototyping
Goal: Turn operational complexity into clear, actionable interfaces.
The network for creativity
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Connect with clients, get discovered, and run your business 100% commission-free
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Busywork brings customer data, conversations, AI, and workflows together.
The design challenge was therefore less about showing everything the product can do and more about creating a clear narrative around why the product matters.
The result is a concept focused on progressive storytelling, helping visitors move from problem → product → capabilities → value → action.
Outstanding
AMSW — Brand Art Direction & Visual Identity
A visual direction developed for AMSW, combining premium sportswear with a dark, minimal, and performance-driven aesthetic.
The concept focuses on discipline, intensity, and controlled energy, using cinematic photography, deep blacks, cool blue tones, bold negative space, and minimal typography to create a strong and recognizable visual language.
I developed the art direction across campaign imagery, brand compositions, typography, logo applications, and lifestyle visuals, with the goal of creating a premium identity that can translate across apparel, digital content, packaging, and future collections.
Role: Art Direction · Graphic Design · Brand Identity · Visual Direction · Campaign Design
Tools: Adobe Photoshop · Illustrator
Is this made with AI?
One of my earlier projects was creating an explainer video for MerchantSpring, showing how agencies can consolidate e-commerce analytics, reporting, and AI-driven insights onto a single platform.
Have a product launch coming up? Feel free to DM me.
nice pacing on this one
