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One sportswear identity, carried from the product into the campaign.
My Pulsix brand identity showreel brings together the logo, apparel, packaging and outdoor graphics. The angular X has a jagged pulse cut through its center, while vivid pink and chartreuse connect the different applications.
Watch how the symbol stands on its own, then joins the wordmark and campaign typography as the layout changes.
Explore the full identity and its applications:
https://contra.com/p/XvP3ccE3-pulsix-sportswear-brand-identity-and-motion-design
Thank you so much, Ibad. The showreel was fun to put together, especially seeing the logo move across the apparel and packaging. Glad you liked it.
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Pulsix started with a question: how much of a sportswear identity can you fit on the front of a cap?
I designed the brand around an angular X with a pulse cut through its center. On a pink cap, the chartreuse X can stand alone. On a billboard, the photograph and “Future is now!” headline take the lead. In this loop, the black Pulsix logo anchors a moving grid of apparel, campaign graphics and digital layouts.
My roles: Brand Designer, Graphic Designer, Motion Designer.
Tools: Adobe Illustrator, Adobe After Effects, Figma.
Where would you try the X first: on the cap or in motion?
I'd try it on the cap first. Motion can borrow the pulse cut once the static X proves it holds up at small sizes, and the watch face already hints that it does. Did the pulse line change shape between the cap and the animated loop?
New case study for the brand and digital work we did for Seeper Studios.
Go Check it out
Evolving a brand with almost 30 years of history is the hard version of brand work. You have to keep what people already trust while making it feel current. Nice job balancing both.
