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Milkish - The Modern Plant-Based Milk Brand 🥛
Milkish is crafted from simple, clean, plant-powered ingredients designed for today’s health-conscious, dairy-free lifestyle. The brand personality is light, playful and minimal, inspired by nature and shaped for modern shelves.
🐿️ Meet Our Squirrel Mascot
The squirrel represents energy, activity & nourishment, a tiny creature known for choosing wholesome foods and storing goodness. It perfectly reflects what Milkish stands for: natural nutrition, daily vitality & smart choices.
With clean aesthetics, fresh colors & intentional packaging design, Milkish aims to stand out in the growing world of plant-based milk, vegan beverages, dairy-free alternatives, oat milk, almond milk & more.
Would this catch your eye on a grocery shelf? Let me know! 👇💬
The network for creativity
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Brief context, the logo features a refined, custom-made wordmark subtly inspired by the elegance of Arabic letterforms, simulating branches of trees wrapping around their flowers & fuits, evoking a sense of regional heritage and royal sophistication.
Would you take a rest here?
Who doesn’t love a brand mascot?
For BD&R, the mascot came from the abbreviated letterforms we designed, but the idea and name itself came from the story of how the founders first met through business.
That’s why I never start a project thinking about what the logo should look like.
I ask questions. How did you meet? Why did you start? What makes you different? What stories have shaped the business?
Because without that context, you’re designing on assumptions. And assumptions usually lead to work that blends in.
My discovery process is personal to every founder we work with. The process might be similar, but what we uncover never is.
Sometimes the best ideas are already sitting inside the business. You just have to discover them.
Great work