The first is a carton tipped at the shoreline, water arcing out of the spout, a halved coconut in the surf, palm fronds at the top of frame, sea and sky behind.
The second is a pale green bottle landing in clear water, a ribbon wrapping it, a coconut wedge below, headland and bright daylight behind.
I really like how the light version looks, but it has some legibility issues. Since readability is more important for users than visual appeal, I think the dark version is the better option.
BTW, I initially voted for the light version, but after analyzing both options more closely, I changed my mind š
speculative marketing campaign ideas have been HITTING me lately. which would you rather see first? (second of two, we're gonna bracket vote these down. vote on the first here!)
happy to answer any questions or hear any takes you might have below!