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The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Related posts
When does a hand-drawn logo make sense for a brand?
In this case, a Barcelona-based creative studio founded by a team with decades of combined experience approached me wanting a hand-drawn identity that would feel unexpected for a team like them, a way to signal creativity and distinction.
They came with a strong concept: the sediment at the bottom of a wine glass. What stays after everything else fades. A nod to what good work leaves behind after years of experience.
The entire identity is built on hand-drawn illustration, so the logo needed to do something different. With so much personality already living in the visuals, we went for a logotype with weight and presence, something that could anchor the brand and communicate their expertise.
The hand is still there. Just in a different form.
Do you think hand-drawn elements are being used more as a trend than as an intentional choice?
Looks super cool! Love the craft behind every branded element, from type to illustration. I believe it makes the brand very strong and consistent
Option 1 — Bold & Editorial
Two directions. One brand. Which one wins? 👀
I explored two different visual approaches for the same coaching website — each with its own personality, typography, color, and visual energy.
A — Bold, dark & editorial
B — Bright, elegant & modern
If you were the client, which direction would you choose?
Cast your vote and tell me what made you pick it. 👇
#UIDesign #WebDesign #Framer #WebDesignInspiration #DesignPoll #Framer
75 voted
72%
29 voted
28%
104 votes
Closed
Both directions look strong, but I’m leaning toward A Bold, dark & editorial 👀 It feels more distinctive and has a stronger visual personality. Would love to see where you take it next! 🔥
nunu — A Quiet Botanical Skincare World
🌿 Brand and art direction for nunu, a minimal botanical skincare brand built around green oils, soft rituals, clean ingredients, and calm visual storytelling.
great job