A frame is a decision about what matters 🖼️ Spent the past week designing FRAME, a brand identity and poster series for a design exhibition. Four posters, one system: a main exhibition visual, a talk, a workshop, and an open call for entries, each with its own composition and the same confident language underneath. No sterile gallery minimalism, no chaos pretending to be creativity. Just type, color, and a lot of decisions about what goes inside the frame. 🖤 Sometimes the best proof a system works is that no two posters look the same.

I like the design and color palette🔥🔥

New case study is live.

KARMAE is a contemporary fragrance house exploring the relationship between scientific precision and sensory experience. ASTER was developed as the softer side of the brand, combining a restrained visual identity with tactile materials, frosted glass, muted metallics and considered packaging details.

The goal was to create a cohesive brand experience where the identity, product and packaging feel like natural extensions of one another. Alongside the branding and packaging, I also developed the product visuals and final 3D renders in Blender.

A more in-depth look at the concept, design decisions and final applications can be found in the full case study.

Long story short, I really enjoyed bringing this one to life, especially exploring how material contrasts and subtle details could give ASTER its own character while keeping it connected to the wider KARMAE brand.

Beautiful presentation!! and love the product packaging!