DOT & KEY Skincare – Serum Packaging, Advertising & Branding Design Brand Design Product Design Label Design

I redesigned the DOT & KEY 10% Vitamin C + E Super Bright Face Serum bottle and label with a fresh, modern, and premium visual approach. The project includes a custom product presentation, skincare campaign visuals, and realistic advertising mockups to create a cohesive brand experience.

1. Serum Bottle & Label Redesign I redesigned the serum bottle and its label using a refreshing blue color palette, elegant gold detailing, and clean typography. The transparent glass bottle, white dropper, and premium finish create a sophisticated look while maintaining the product's skincare identity. I focused on label hierarchy, product readability, and visual balance to make the packaging look professional and appealing.

2. Skincare Campaign & Billboard Mockup I created promotional visuals featuring beauty photography and a realistic outdoor billboard mockup. The serum bottle is highlighted with dynamic water splash effects, creating a fresh and radiant appearance. The blue background, bold headline, and carefully balanced composition help communicate the product's brightening-focused positioning.

3. Beauty Branding & Visual Identity I designed a beauty-focused brand visual featuring a close-up model portrait, a clean blue background, and prominent DOT & KEY branding. The minimalist composition emphasizes skincare, beauty, and freshness while maintaining consistency with the redesigned serum packaging and advertising campaign.

Design Details

Project Type: Skincare Packaging & Advertising Design

Brand: DOT & KEY Skincare

Product: Vitamin C + E Face Serum

Packaging: Bottle and label redesign

Advertising: Billboard mockup and beauty campaign visuals

Design Style: Premium, modern, minimal, and photorealistic

Color Palette: Sky blue, aqua blue, white, and gold

Tools: Adobe Photoshop and product mockup techniques

Project Objective: To give the serum packaging a distinctive, premium appearance and develop a consistent visual identity across product packaging, beauty advertising, and outdoor promotional materials.