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New project! 🫐
Healthy Pelvis is a pelvic floor physical therapy clinic ready to leave behind the clinical, intimidating aesthetic common in this space. Full rebrand and website redesign built around warmth, clarity and human connection.
Always Amazing 😍
excellence, the website looks fabulous as well!
Nice!!
I really like the pastel color palette, the illustrations, and how everything complements each other. Very nice work!
Rebranding anything in pelvic health without leaning too clinical or too soft-and-pastel is genuinely hard to pull off. How did the clinic's team react the first time they saw the new direction, relief or a little hesitation?
warm > clinical, good call
Amazing
Pelvic health branding is a tough one, that gap between feeling clinical and feeling condescendingly soft is real. Curious what the palette ended up leaning toward for warmth without going saccharine.
Love the colors!
Warmth and clarity feel like the perfect direction for a brand in this space.
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