For Aelia, I was responsible for developing the brand strategy, visual identity, packaging design, and the overall creative direction of the project. My goal was to transform the founder’s unique perspective as a pilot into a distinctive brand experience, creating a clear connection between skincare, travel, and life at high altitudes.

The project began with defining the brand positioning and core narrative, which guided every design decision that followed. I created a visual identity inspired by freedom, protection, and elevation, expressed through a custom symbol, a carefully crafted color system, and a modern aesthetic designed to resonate with frequent travelers and modern explorers. The packaging was designed to reinforce this story, featuring a distinctive circular cut-out that references both the sun and an airplane window, creating a memorable and meaningful brand asset.

By aligning strategy, identity, and packaging under a single concept, I helped build a cohesive brand that feels premium, functional, and emotionally connected to its audience.

I love your use of color and composition here.

One of my earlier projects, created while taking a Figma course and exploring e-commerce design. This furniture store prototype features an interactive hero section, collections, product cards, and a concept for product filters.

There are many things I would refine today, but I still think it's a solid result for one of my first experiences designing this kind of product. Projects like this played an important role in building my design skills and understanding of e-commerce interfaces.