Crafting a Seamless Brand Identity for SaaS Innovator Hill

Crafting a Seamless Brand Identity for SaaS Innovator HillCrafting a Seamless Brand Identity for SaaS Innovator Hill

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Naima Jordan

pro

• Jul 12

Built a brand concept for an Saas company called Hill; designed to make work feel lighter, not busier.

I explored everything from the visual identity and logo system to motion, UI direction, and the overall brand identity.

It's always fun taking an idea from a blank canvas to something that feels like a real company.

What do you think? 👇

Brand Design brandidentity brandguidelines

Emeelya Urueshe

• 2d

It’s beautiful

Naima Jordan

pro

• 2d

Thank you!

Anita Autorino

max

• Jul 10

How do you design a skincare brand inspired by olives… without making it look like olive oil? 🤔 🤌🏼 That's the challenge I'm currently working through!

The hero ingredient naturally brings to mind food, kitchens, and grocery shelves. But this brand belongs in a premium skincare space.

So instead of focusing on the fruit itself, I'm exploring the Mediterranean lifestyle, botanical illustrations, tactile packaging, earthy color palettes, and editorial typography to communicate the ingredient without feeling edible.

This project is still a work in progress, but I thought it would be interesting to share the exploration before the final result.

Curious... if you had to communicate olives without illustrating an olive, where would you start?

nichebranding Adobe Firefly Adobe Illustrator Brand Design Packaging Design

Hanna Woa 🔥

pro

• Jul 10

I would add a big focus on fonts with a thoughful brand voice, tone & style that describes what the brand is through catchphrases and headlines!

Pawel Nosal

pro

• Jul 10

Just wrapped up final form brand identity work for KIKCON - a construction & residential build company.

developed in close collaboration with the client, Kikcon’s visual identity reflects its family-built foundation and its commitment to quality construction in South Australia. Really enjoyed working on this project!

Brand Design Logo Design Adobe Illustrator

Miguel Vega

• Jul 10

Looking good Pawel! Love the color palette.

Cameron Duncalfe

max

• Jul 10

What do you see? 👀

Logo Design Figma

Maty Sandoval

max

• Jul 10

My first read was a "2," but staring longer it splits into two separate quotation-mark-like shapes stacked on each other. Was the ambiguity intentional from the brief, or did it emerge while you were exploring and you decided to keep it?