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I found where the ad budget was leaking.
Here's what I found inside the account.
I audited a Google Ads account recently.
And the biggest problem wasn't the CPC.
It wasn't the budget either.
It was where the budget was going.
Some products were getting clicks and spending money without producing conversions.
Meanwhile, other products were getting fewer clicks but generating actual sales.
That reminded me of something:
More clicks ≠ better performance.
A campaign can have:
→ High CTR
→ Low CPC
→ Thousands of impressions
…and still waste money.
The real question isn't:
How many people clicked?
It's:
What happened after they clicked?
#GoogleAds #PPC #GoogleAdsAudit #DigitalMarketing #PerformanceMarketing
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Ever wonder why your ad spend isn't converting the way it should? 📊
I built a campaign-level performance dashboard that breaks Google Ads data down by campaign type (Performance Max, Shopping, Search) so marketing teams can see exactly where ROAS is climbing — and where budget is quietly leaking.
Instead of just tracking top-line CPC/CTR, this view surfaces sales, revenue, and cost at the campaign and ad group level, making it easy to spot underperformers and reallocate spend fast.
Built with Google Ads data → BigQuery → Looker Studio.
If your team is flying blind on where ad spend is actually working, let's talk.
Want me to type this in as-is, tweak the tone/length, or adjust anything (e.g. remove the emoji, make it shorter)? I'll also suggest tags: Google Ads, ROAS, Marketing Analytics, Looker Studio — let me know if those look right before I add them. Note: I'll leave the final "Post" click to you to confirm once everything looks good.
the design of the scatter plot here brings such a touch of uniqueness & fun to the dashboard overall, i think it's a perfect pop of color so readers can remain focused on the material!
I managed Google Ads campaigns for a local locksmith business with the goal of generating high intent phone calls and service enquiries.
The account was optimized around emergency and local service keywords, location targeting, and call focused ad copy. Conversion tracking and call tracking were set up to measure real leads instead of clicks, while negative keywords were used to reduce wasted spend.
The campaign generated over 12,000 targeted clicks and more than 1,500 tracked conversions, resulting in consistent inbound calls for locksmith services. Ongoing optimization focused on lead quality, cost control, and sustainable local growth.
July Google Ads Results
💰 $10.7K Ad Spend
🛒 254 Sales
📈 $94.2K Revenue Generated
🔥 8.81x ROAS
