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I managed Google Ads campaigns for a local locksmith business with the goal of generating high intent phone calls and service enquiries.
The account was optimized around emergency and local service keywords, location targeting, and call focused ad copy. Conversion tracking and call tracking were set up to measure real leads instead of clicks, while negative keywords were used to reduce wasted spend.
The campaign generated over 12,000 targeted clicks and more than 1,500 tracked conversions, resulting in consistent inbound calls for locksmith services. Ongoing optimization focused on lead quality, cost control, and sustainable local growth.
The network for creativity
Join 1.25M professional creatives like you
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Creatives on Contra have earned over $150M and we are just getting started
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You're probably looking at the wrong Google Ads metric.
I don't care if your campaign has:
✅ 8% CTR
✅ 10/10 Quality Score
✅ Cheap CPC
If it's not generating profitable leads or sales, none of those numbers matter.
The first thing I check in every Google Ads account isn't CTR.
It's this:
Search Terms.
I've seen businesses spend thousands of dollars because Google matched their ads to searches they never intended to target.
Examples:
❌ Free...
❌ Jobs...
❌ DIY...
❌ "Near another city you don't serve..."
The campaign looked healthy.
The business kept losing money.
Before increasing your budget, spend 10 minutes reviewing your Search Terms report.
You might find the real reason your Google Ads aren't working.
Question: When was the last time you checked your Search Terms report?
#googleads #ppc #marketing
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How I Optimize Meta Ads for Better ROI
Getting better results isn't about increasing your budget—it's about optimizing your strategy.
My approach:
🎯 Define clear campaign goals
👥 Target the right audience
🎨 Create engaging ad creatives
📊 Monitor performance and optimize
📈 Scale what's working
Small improvements can lead to stronger ROI and better campaign performance.
What's your biggest challenge with Meta Ads?
#MetaAds #DigitalMarketing #PerformanceMarketing #FacebookAds #MarketingStrategy #ROI
