pro
Saud Shoukat
SEO - Website Designer/Dev - Google & FB Ad - Ai Marketer
New to Contra
Saud is ready for their next project!
The client is a local plumbing business focused on emergency and residential services. The main goal was to increase phone calls and lead form submissions from high-intent local searches. The biggest challenge was high competition and expensive keywords in the service area. I built tightly themed search campaigns, focused on call only and lead form ads, optimized keywords and negatives, and improved conversion tracking. As a result, the campaign generated consistent plumbing leads at a controlled cost per conversion while maximizing local visibility and call volume.
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I managed Google Ads campaigns for a car rental business in Florida with the goal of generating qualified booking enquiries and phone calls.
The main challenge was attracting high intent customers while controlling cost per lead in a competitive market. I structured the campaigns around local and service based search terms, optimized location targeting, and used call focused ad copy to capture immediate demand.
Conversion tracking was set up to measure real enquiries, and ongoing optimization focused on search term filtering, bid adjustments, and improving lead quality. The result was a steady flow of enquiries at a controlled cost per conversion.
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I managed Google Ads campaigns for a local locksmith business with the goal of generating high intent phone calls and service enquiries.
The account was optimized around emergency and local service keywords, location targeting, and call focused ad copy. Conversion tracking and call tracking were set up to measure real leads instead of clicks, while negative keywords were used to reduce wasted spend.
The campaign generated over 12,000 targeted clicks and more than 1,500 tracked conversions, resulting in consistent inbound calls for locksmith services. Ongoing optimization focused on lead quality, cost control, and sustainable local growth.
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I helped a local service business generate more qualified leads through Google Ads.
The campaign delivered:
• 43K clicks
• 4.38K conversions
• $182K ad spend
• $41.30 average cost per conversion
I focused on campaign optimization, keyword targeting, conversion tracking, and ongoing performance improvements to drive better results.
If you need help scaling your business with Google Ads, feel free to reach out.
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