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The coffee-bean texture, restrained green, and berry accent create a memorable café world, while the repeating motifs give the identity room to scale across packaging and signage. The system feels cohesive without becoming too uniform.
Thanks a lot😃
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A visual identity rooted in Indian craft, reimagined for a contemporary audience.
Zarira is a fashion brand concept exploring the balance between traditional Indian aesthetics and a more modern, understated visual language.
For the identity, I wanted to move away from the overly ornate visual language often associated with Indian fashion brands and create something that felt refined, expressive and distinctly Indian without being literal.
I explored:
— Art direction
— Visual identity
— Typography
— Packaging
— Brand applications
The result is a brand world that feels rooted in tradition, but designed for the present.
Would love to hear what you think ↓
#BrandIdentity #BrandDesign #FashionBrand #VisualIdentity
Just finished exploring the branding direction for ÉLAN NOIR, a premium fragrance brand built around elegance, mystery, and quiet confidence.
The goal wasn’t to make it look “luxury” just for the sake of it.
I focused on creating a visual identity that feels refined, distinctive, and timeless—from the typography and color system to the overall packaging direction.
A brand should feel like something you can recognize before you even read the name.
Curious to see the full story behind the design?
→ Check out the full case study here:Case study here
I’d love to hear what you think of the direction. 🖤
Really nice!
MARKS & FORMS — a journey in marks, forms, and recognition.
What started in 2025 with the first edition of MARKS & FORMS has grown into an ongoing exploration of identity, symbolism, and visual systems.
From its first launch and first feature, through every new edition and recognition along the way, the collection has continued to evolve — becoming not only a personal archive of work, but a visual record of how my approach to identity design keeps moving forward.
Now, in the 2026 edition, MARKS & FORMS has reached another milestone: its latest feature, bringing the collection to what I believe is its 9th badge of recognition.
Nine moments of being seen.
One collection that keeps growing.
MARKS & FORMS is an ongoing study of the marks we create, the forms we shape, and the ideas behind them.
Explore the full collection on Behance and discover the work behind every mark.
And if you're looking for a designer to build a distinctive identity for your next project, let's work together.
→ Explore MARKS & FORMS
→ Interested in working together — Start your project here
Congratulations, Emanuel 🎉