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A visual identity rooted in Indian craft, reimagined for a contemporary audience.
Zarira is a fashion brand concept exploring the balance between traditional Indian aesthetics and a more modern, understated visual language.
For the identity, I wanted to move away from the overly ornate visual language often associated with Indian fashion brands and create something that felt refined, expressive and distinctly Indian without being literal.
I explored:
— Art direction
— Visual identity
— Typography
— Packaging
— Brand applications
The result is a brand world that feels rooted in tradition, but designed for the present.
Would love to hear what you think ↓
#BrandIdentity #BrandDesign #FashionBrand #VisualIdentity
Impressive 👍
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Meet herewith.
A recent identity for a company that builds events made to outlast the day.
The goal was simple to say and hard to do: make a brand people remember without making it shout. herewith isn't in the business of one-night spectacle. They design events that stay with you, so the identity had to carry that same feeling. Present, confident, and still there in your memory long after everyone's gone home.
So I leaned into a palette that's colourful but composed, warm without tipping into noise. The wordmark is fully custom, with character worked into every letter so it feels like herewith and nothing else. Confident without shouting was the line I kept coming back to.
Built to be remembered long after the lights go down.
An events identity is mostly met at distance and in a hurry, on a lanyard, a stage screen, a sign at the end of a corridor, and that is usually where 'confident without shouting' gets tested hardest. The small 'h.' on the social tiles looks like your answer to that: is it a...