When thinking about an eyewear brand, the most obvious place to start would be the glasses themselves. For Leon Bergara, we decided to look somewhere else. Italy was an important reference in the brief, and during the research process we came across the glass dome of Galleria Vittorio Emanuele II in Milan. What interested us wasn’t reproducing its shape, but understanding what made it distinctive. Transparency, light, geometry and structure. Those ideas became the starting point for the symbol. To me, that’s what a good reference should do. It doesn’t tell you what to create. It points you in a direction and gives you space to find something of your own. Full case: https://www.behance.net/gallery/205542723/Leon-Bergara

this logo is so beautiful, what a lovely brand identity.

Same brand. Same product line. Two completely different moods.

I designed two hero sections — same layout structure, same goal, but each one built around a different product in the line:

🅰️ — warm, golden, cozy. Feels like something you'd reach for in winter. 🅱️ — sage green, mirrored layout, clean and minimal. Feels more clinical, more "skincare-routine" than "self-care ritual."

Both use real ingredient-driven color palettes (not random brand colors) and floating product badges instead of a wall of text.

Which one would make you stop scrolling and actually click "Shop Now" — A or B? Drop your pick below, curious which mood wins.

A would probably stop my scroll first, but B feels more believable for skincare. I’d actually be curious which one converts better, because the one that grabs attention isn’t always the one that feels most trustworthy 👀