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Shopify CRO & UX Optimization – Fashion Ecommerce
I help fashion and lifestyle brands increase conversions, average order value, and customer engagement through strategic Shopify CRO and UX optimization.
For this project, I conducted a comprehensive audit of the customer journey, homepage structure, navigation hierarchy, product discovery experience, mobile usability, and conversion funnels. Key improvements focused on reducing friction, enhancing visual hierarchy, strengthening category navigation, optimizing call-to-action placement, and improving product merchandising.
Using data-driven CRO principles and ecommerce best practices, I identified opportunities to increase shopper engagement, streamline the path to purchase, and create a more intuitive shopping experience across desktop and mobile devices.
Services Delivered:
• Shopify CRO Audit
• UX & UI Evaluation
• Homepage Optimization
• Mobile Experience Review
• Navigation & Information Architecture
• Product Discovery Optimization
• Conversion Funnel Analysis
• Ecommerce Growth Strategy
• A/B Testing Recommendations
• Revenue & Engagement Optimization
Goal: Increase conversion rates, improve user experience, reduce drop-offs, and drive sustainable ecommerce growth through strategic design and data-backed optimization.
Solid approach starting with a full journey audit. From the dev side, a lot of CRO wins hide in PDP load time and trimming page-builder bloat, since every extra app embed adds render-blocking scripts. Did the audit flag any third-party scripts you could defer or drop? Curious how much speed factored into the lift.
The network for creativity
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Connect with clients, get discovered, and run your business 100% commission-free
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Hello everyone 🎉
I'm Viktoriia, a UX/UI Designer from Ukraine with 4+ years of experience creating websites and digital products.
My work spans SaaS, e-commerce, real estate, education, wellness, and nonprofit projects — from UX research and user flows to polished UI and design systems.
Lately, I've been actively exploring how AI can support the design process. I use AI tools to support research, explore ideas, challenge assumptions, and streamline workflows while keeping human-centred design at the core.
Excited to connect with fellow designers, founders, and creative professionals here on Contra. ✨
lovely stikers 😍😍😍 Welcome to Contra 🎉
Proud to share my submission for the #configMakeathon 🦋
Design has one job — make people feel something before they think something.
For the #ConfigMakeathon, I built a complete digital campaign experience for Butterfly Conservation's "Britain's Favourite Butterfly" — taking a public vote and transforming it into something people actually want to be part of.
The challenge wasn't technical. It was human. How do you make someone genuinely care about a species they've never noticed? How do you turn conservation data into something personal? How do you design an experience that moves people from passive viewers to active participants?
The answer was architecture — three distinct experiences working as one:
🗳️ Results Explorer — A fully filterable species discovery system built around personality vibes, wing colours, and rarity. Not a leaderboard. A world worth exploring.
🧬 Personality Quiz — A matching experience that gives every user a butterfly identity rooted in real behavioural traits. Flashy. Feisty. Adventurous. Rare. When someone sees themselves in a species, the relationship changes entirely.
🌿 Conservation Narrative — A story-first approach to ecological data that earns its urgency rather than demanding it. The stakes land harder when you already have a favourite.
This is the kind of work I find most meaningful — where design isn't decoration, it's the strategy itself.
🔗 Prototype:Prototype
Built with Figma · Figma Make · MCP
#ConfigMakeathon #Figma #UXDesign #ProductDesign #DesignForGood #ButterflyConservation @Figma @Contra @Contra HQ
Pretty Good!
👋 Hi everyone!
My name is Anastasiia, though most people know me as Rada.
I’m a Product Designer from Ukraine who enjoys turning complex problems into simple, meaningful experiences.
While design is my profession, it’s not the only thing that shapes the way I think. I also teach DJing, and both worlds have taught me the same lesson: great experiences are never accidental. They are carefully designed.
I’m fascinated by user behavior, product strategy, research, and the decisions that turn ideas into products people genuinely want to use.
I joined this challenge to share my thoughts, learn from others, and become more consistent in creating content.
Here you'll find insights about UX, product thinking, research, design processes, lessons learned, and sometimes a few stories from the music world as well.
Looking forward to connecting with you all 🚀
Welcome! ✨ I love the connection between product design and DJing—both are really about understanding people, reading the room, and creating experiences that feel effortless. 🚀
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