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B2B SaaS UK Market Entry — ICP & Competitor Decision Intelligence
Independent SwayBorne demonstration using a hypothetical B2B proposal-software entrant and current public competitor pricing/positioning evidence. It shows how I turn market signals into a bounded UK entry decision: which ICP to test first, how to position, what not to assume, and what evidence to gather next. This is demonstration work, not a client engagement.
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Two ways to put copy on a product shot, same campaign.
A: Text inside the screen. had to match it to the camera pull-back so it stays locked to the display.
B: Text on the set. product stays the hero, copy gets room to breathe.
A is the harder trick, i'm not convinced it's the better ad, curious where you land.
Was testing Gemini for video creation and Jitter + Claude for editing.
9 voted
53%
8 voted
47%
17 votes
Closed
Text on the set feels like the safer bet to me, letting the product stay the hero usually wins when you're not sure. But locking copy inside the screen so it survives the camera pull is the kind of technical constraint that can make for a stronger final ad even though it's...
We made this Framer template for free.
Not because landing pages are easy.
Because we wanted to explore what happens when a serious B2B product is given a little more personality.
Meet Origin — an industrial/energy SaaS landing page built around:
Editorial type × archival imagery × motion × product storytelling
And yes — the Framer template is free.
Take it. Remix it. Ship it.
Clean work🔥
Private Equity Buyer Research | Technology & Software
Recently completed a targeted PE research project focused on firms that acquire technology and software businesses within specific deal and revenue ranges.
Research included:
• $5M–$50M deal value
• $2M–$20M target revenue
• Technology / software focus
• Acquisition criteria
• Relevant decision-makers
• Verified work emails
• Portfolio & previous acquisitions
• Firm location and website
The goal was to identify qualified PE buyers based on actual investment criteria, not just build a generic database.🚀
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