Two ways to put copy on a product shot, same campaign. A: Text inside the screen. had to match it...Two ways to put copy on a product shot, same campaign. A: Text inside the screen. had to match it...
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Franco's avatar
Franco Vidal
pro
• 11h
Two ways to put copy on a product shot, same campaign.
A: Text inside the screen. had to match it to the camera pull-back so it stays locked to the display. B: Text on the set. product stays the hero, copy gets room to breathe.
A is the harder trick, i'm not convinced it's the better ad, curious where you land.
Was testing Gemini for video creation and Jitter + Claude for editing.
ClaudeGoogle GeminiMarketing Strategy

5 votes

Ends in 1d

Maty's avatar
Maty Sandoval
max
• 8h
Text on the set feels like the safer bet to me, letting the product stay the hero usually wins when you're not sure. But locking copy inside the screen so it survives the camera pull is the kind of technical constraint that can make for a stronger final ad even though it's...
Franco's avatar
Franco Vidal
pro
• 8h
Hey Maty!, I agree with your view, I would always lean towards the challenge and choose to have the text appear on the screen, i think it’s more visually eye-catching.
Benjamin's avatar
TRUEFRAME logo
Benjamin C
max
• 5h
the phone screen makes the second option feel calm.
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