I just launched a new Contra project showcasing something I've been doing more and more over the last year: product launch videos for AI and SaaS companies.

One thing I've noticed is that great products don't always get great launches. Features ship, AI capabilities improve, but users often don't immediately understand what changed or why it matters.

That's where I come in.

My approach combines product design, motion, storytelling, and marketing to turn complex products into launch videos that people actually understand. Because my background is in product design, I don't start with animation; I start by understanding the product, writing the narrative, and then using motion to reinforce the message.

The project includes launch work for Motion AI, Central AI, some product walkthroughs for Sintra AI, and Conectr, showing everything from AI agents and meeting assistants to creator platforms and AI receptionists.

If you're launching a SaaS or AI product and need more than just UI animations, I'd love to hear what you're building.

Check it out on my Contra profile. https://contra.com/p/lRvPgNvl-product-launch-videos-for-ai-and-saa-s-companies?referralExperimentNid=DEFAULT_REFERRAL_PROGRAM&referrerUsername=samuel