If you’re relying on one launch video and one post to cover the whole customer journey, you’re living in la la land. Watch how the big B2B software companies launch a feature. The main video goes out first. Then come the supporting pieces: a 10-second GIF that makes the post copy tangible, a 30-second feature cut, or a five-minute walkthrough for the buyer who wants to see the product actually work. The main video gives people the big picture. The supporting pieces keep the launch alive for weeks and reach buyers at different stages. You probably won’t make all of them and should be adjusted on priority. The point is to give the marketing team a menu to prioritize instead of asking one post to do everything.