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The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Before people understand what a brand does, they recognize how it feels.
The best logos don’t fight for attention - they earn recognition.
This identity was designed around one simple idea: create a mark that feels memorable today, yet flexible enough to grow with the brand tomorrow.
Because great identities don’t just represent businesses - they create familiarity, trust, and a lasting connection. ✨
1st look of Packaging!!!
I am redesigning for a sunscreen brand, and this is the 1st look of the outer packing, just finished it and thought of sharing. Let me know what my fellow designers think, its 1st time I am going this minimal with a design, so pros pls point out if there's any improvement I can make.
So good
What do you think???
Brand: The Haya
Industry: Modest fashion / clothing brand
Audience: Women 18–35, modest fashion lovers, young professionals and students who want elegant everyday wear
Brand personality: Elegant, minimal, modest, timeless
Logo type: Wordmark-led combination mark — the name "The Haya" set in a refined thin-weight serif, paired with one subtle symbolic element (not a literal icon, not a mascot).
Three directions explored:
Silhouette Mark — wordmark + a minimal one-line silhouette accent (a woman in flowing modest wear).
Negative Space Crescent — wordmark where the "H" subtly hides a crescent or arch shape in its negative space, discoverable on close look.
1 voted
17%
5 voted
83%
6 votes
Closed
Going with Option 1. The lowercase feels more aligned with the modest, approachable side of the brand. Option 2 is bold but reads more editorial than wearable. The negative space crescent concept in the H is really interesting though, is that visible in either of these versions?
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