🔥 If you were building an AI Wellness Companion today, would you design a feature or a brand people could actually form a relationship with?

I explored two directions for the same product.

🅰️ Emotional Companion Built around context, continuity and the feeling that it remembers you.

🅱️ Character Led Companion A recognizable character that becomes the emotional anchor of the product.

Imagine you’re the founder. Which concept and character would you bet the brand on for the next few years?

Which feels more distinctive, memorable and scalable?

👇 A or B and why?

#AI #WellnessApp #AICompanion #ProductDesign #MobileAppDesign #BrandDesign #UXDesign #HealthTech #AsolDesign

Character definitely wins here. I think it's like verion2.0 of the emotional one.

New brand identity for Cadvel, a data analytics startup that sells real-time infrastructure to enterprise teams.

The idea was simple: data comes in raw and leaves structured. So the logo is a stack of bars in different lengths, stepped like a pipeline, and everything else grows from it. That includes one typeface (Suisse Intl), a deep green and ivory palette, a 28-icon set built on the same bar geometry, and signage, print and three social directions: 3D, ASCII pattern and gradient.

Result: a B2B data brand that looks as engineered as the product behind it.

Check it out