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Currently working on a skincare brand concept LUNYA.
This project is an exploration of what “soft branding” can look like in a space that is often loud and overly complex.
The goal is to create a visual system that feels calm, minimal, and emotionally connected, while still maintaining a premium presence.
From typography to color, packaging to art direction every element is being designed to communicate one thing clearly: simplicity and care.
Still refining, still exploring but this direction is coming together nicely.....hashtag#workinprogress
The network for creativity
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Is minimalist design actually simple, or just harder to get right?
Across all my skincare packaging projects, the approach is the same. Minimal does not mean empty. It means every detail works twice as hard. Constraints are what make the design work.
Most of the work happens in what you barely notice. Adjusting typography so it feels editorial, not generic. Letting spacing create hierarchy and make reading effortless. Removing anything that does not serve the product. If it is decorative, bye. 👋🏼
When everything is reduced, every decision becomes visible. There is nowhere to hide.
What is the first thing you remove to make a design feel cleaner?
Minimalist done right is actually the hardest skill. Everything here earns its place on the label
AI infrastructure is hard to explain.
Good design makes it obvious.
For Luntra, we built a landing page system using clean cards, bento layout logic, 3D icons, and subtle motion — structured to feel premium and instantly understandable.
Less noise. More clarity.
Designed for trust, scale, and product confidence.
FANCY — design subscription for fast-moving teams.
We’re available.
AI infrastructure hard to explain, good design makes it obvious is such a perfect line. The bento layout and 3D icons nail it
1/ Most B2B tech companies aren't under performing they're under communicating, what do I mean about that?
There's a concept I use with every client before we open Figma and it's called the Credibility Gap.
It's the distance between what your company actually is, so that would be the product, team, traction, roadmap and what your brand communicates when someone lands on your website.
Most growth stage B2B companies have this problem because they built the brand early and never revisited it, while the product grew up, the brand didn't.
So now you're pitching enterprise deals with a visual identity that says "bootstrap stratup" and you're losing to competitors half your size who just look more polished. Your best prospects Google you, see a site that screams Series A, and quietly downgrade their expectations before the first call.
The credibility gap is real and most companies don't even know they have it. Brand growing alongside the product is key
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