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Brand Campaign: Maison Verrat π
I recently designed a complete brand campaign for Maison Verrat, a fictional Paris fashion house built in the spirit of houses like Dior, Chanel, and Saint Laurent.
The goal was to create a visual identity that feels timeless, elevated, and instantly recognizable as luxury without leaning on any single trend. From the wordmark and color system to packaging, retail signage, and event stationery, every decision was made to feel like something a real maison would actually produce for a season launch.
This project was a great opportunity to explore how a brandβs DNA β a single typeface, a restrained color palette, one consistent monogram β can carry across dramatically different formats (a billboard, a magazine cover, an invitation card) while still feeling like one unified world.
Includes: VIP Invitation Card β’ Store Billboard β’ Brand Identity β’ Fashion Magazine Cover
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This an amazing work@Filip Panov
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