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Hedvig is a Swedish insurance company on a mission to make the industry a fairer, nicer place. And they're shaking things up in the process.
Hedvig called on Snask to help spread that mission through photography and film. Together with Always Frank (production), we created a big batch of visuals built around one simple idea: "it's nice to be nice". Magical, unexpected situations, full of colour, humour, and a little intelligence, designed to cut through the noise of an otherwise dull industry and pull people onto the right side of the fight. All assets were built to live across every platform: website, social, in-app, presentations, ads, and TVC.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
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Inspired by, I'm sharing one of my own concepts that wasn't chosen for the final design, but that I absolutely love.
This idea is so good! We all have concepts hiding in our drafts that never get to see the light of day. I think they deserve their moment, too. ✨
How many concepts die in your drafts folder? 💀
In the spirit of Inktober, a digital sketch that never saw the light.
This was a lettering-inspired brandmark...
A lot actually, even better they enter the folder 😭
How many concepts die in your drafts folder? 💀
In the spirit of Inktober, a digital sketch that never saw the light.
This was a lettering-inspired brandmark sketch playing with the letter K and the movement of hair. I archived it before presenting it. Not because I didn’t like...
The K on the tablet has more life than most finished marks I see, and the glossy metal piece in the third frame shows the curve can carry weight outside a screen. Honest pushback: a mark this strong sitting in an archive is the real cost of skipping the pitch. Did the K lose on legibility, or was it the direction?
If you sell e-bikes, repairs and rentals, your brand should feel energetic before the customer even walks into the shop.
That was the challenge behind eStar Rides.
The brand needed to feel modern, confident and instantly recognizable across both physical locations and digital touchpoints.
So the identity was built around:
🟠 High-energy orange for visibility and impact
🔵 Deep electric blue for trust and technology
⭐ A bold star-led symbol for direction and recall
🔤 Custom typography with a strong, performance-driven feel
📱 A visual system designed to stay consistent everywhere
Then the identity was carried across:
Storefront signage
Retail environments
Website
Social media
Merchandise
Water bottles
Wearables
Campaign graphics
Digital applications
The goal was not just to make eStar Rides look modern.
It was to make the brand feel established, distinctive and ready to compete.
Because strong mobility branding should communicate:
Energy.
Freedom.
Confidence.
Reliability.
Before a customer even starts comparing options.
eStar Rides
Built for the ride.
What gives the brand the strongest presence?
A. The orange + blue palette
B. The custom wordmark
C. The storefront applications
D. The complete visual system
Drop A, B, C or D below.
If you are building a mobility, automotive, e-bike, transportation or tech-driven service brand and your visuals still feel generic, send me a message.
I help businesses build identities that feel more recognizable, credible and commercially ready.
#BrandIdentity #MobilityBranding #AutomotiveBranding #VisualIdentity #LogoDesign #RetailBranding #CreativeDirection #TransportationBranding
e bikes need branding with this kind of energy,, most of them look like appliance brands