A personal rebranding study inspired by the Museu de Arte Contemporânea de Sorocaba (MACS). This ...A personal rebranding study inspired by the Museu de Arte Contemporânea de Sorocaba (MACS). This ...
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Gabriel de Castro
pro
• Mar 8
A personal rebranding study inspired by the Museu de Arte Contemporânea de Sorocaba (MACS).
This project explores a conceptual rebranding for MACS, rethinking how a contemporary art museum can visually communicate experimentation, openness, and cultural dialogue.
The idea was to create a flexible identity system that reflects the dynamic nature of contemporary art. The acronym MACS becomes the central graphic element, working as both a logo and a modular structure that adapts across exhibitions, artists, and visual applications.
Minimalist compositions and bold typography create a clean framework where art remains the protagonist.
This is a personal creative exploration on how branding can evolve with contemporary culture.
Brand DesignArt DirectionGraphic DesignAdobe IllustratorAdobe Photoshop
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