AURA SKIN Shopify Redesign for Personalized Shopping and CRO

AURA SKIN Shopify Redesign for Personalized Shopping and CROAURA SKIN Shopify Redesign for Personalized Shopping and CRO

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Samson Bojesomo

• Oct 23

I redesigned AURA SKIN's eCommerce website to improve product discovery, usability, and the shopping experience.

The project features a premium skincare UI, personalized product-finder quiz, guided routine builder, product showcases, ingredient education, testimonials, and conversion-focused CTAs.

Following the optimization work, monthly sales reportedly grew from approximately $3K to $12K+ (300%+ growth).

Focus: Shopify, UI/UX Design, CRO, Personalized Shopping, and eCommerce Optimization.

Check it out

Creo Lovable Shopify

AURA SKIN Shopify Website Redesign & CRO

• 1d

I like the product finder quiz idea. It gives customers a more personal way to find skincare products instead of having to figure everything out on their own. Nice touch.

Michael Bojesomo

• 21h

Amazing work

Oleksandra Marchenko

pro

• Oct 19

New concept for AI Wealth Platform 💸

Check it out

Adobe Suite ChatGPT Figma

Kishan Jotangiya

pro

• Oct 19

Insanely smooth and elegant dashboard concept! Love the color palette and typography. Outstanding work!

May | Brand designer, strategist & creative director

pro

• Oct 19

New case study is live.

KARMAE is a contemporary fragrance house exploring the relationship between scientific precision and sensory experience. ASTER was developed as the softer side of the brand, combining a restrained visual identity with tactile materials, frosted glass, muted metallics and considered packaging details.

The goal was to create a cohesive brand experience where the identity, product and packaging feel like natural extensions of one another. Alongside the branding and packaging, I also developed the product visuals and final 3D renders in Blender.

A more in-depth look at the concept, design decisions and final applications can be found in the full case study.

Long story short, I really enjoyed bringing this one to life, especially exploring how material contrasts and subtle details could give ASTER its own character while keeping it connected to the wider KARMAE brand.