AURA SKIN Shopify Website Redesign & CRO
Samson Bojesomo
AURA SKIN — Shopify Website Redesign & CRO | $3K to $12K+ Sales
Project: AURA SKIN
Industry: Premium Skincare & Beauty
Platform: Shopify-focused eCommerce Website
Design Prototype: Lovable
Services: Website Redesign, UI/UX Design, Conversion Rate Optimization, Personalized Product Discovery
Project Overview
AURA SKIN is a premium skincare brand focused on making everyday skincare feel simple, intentional, and luxurious.
I worked on redesigning the brand's eCommerce experience with a strong focus on conversion optimization, product discovery, and customer engagement.
The goal wasn't simply to make the website more beautiful. It was to help visitors find suitable products faster, understand the brand's offerings, and move through the shopping journey with greater confidence.
The project also included a personalized skincare quiz designed to guide customers toward relevant products.
Reported business outcome: Monthly sales increased from approximately $3,000 to over $12,000 following the optimization work.
01. The Challenge — Turning Browsers Into Buyers
Skincare customers often face a common challenge: choosing the right products for their individual needs.
When visitors are unsure which cleanser, serum, or moisturizer to choose, they may spend too much time browsing without making a purchase.
The redesign focused on addressing three key opportunities:
Simplifying product discovery
Improving the website's visual hierarchy and shopping experience
Creating a more guided path from browsing to purchasing
02. Homepage Redesign — Premium, Minimal & Conversion-Focused
I created a clean, premium storefront with elegant typography, warm neutral colors, lifestyle photography, and clear shopping calls to action.
The hero section introduces the brand with the message:
"Skincare That Feels Like You."
The layout combines brand storytelling with straightforward navigation, allowing visitors to explore products without unnecessary distractions.
CRO focus: Clear first impressions, stronger product visibility, and intuitive navigation.
03. Personalized Skincare Quiz — Helping Customers Find Products Faster
One of the central conversion strategies was introducing a personalized skincare quiz.
The quiz was designed to guide customers through their skincare preferences and needs, helping them discover relevant products instead of browsing the entire catalog.
This creates a more guided shopping journey and reduces the effort required to make product decisions.
CRO focus: Personalized discovery, reduced decision friction, and stronger product relevance.
04. Product Discovery — Your Everyday Essentials
I organized the product collection into a clean, easy-to-browse layout with product imagery, names, prices, and clear visual hierarchy.
The design allows customers to compare skincare essentials and explore the collection without overwhelming the page.
CRO focus: Product clarity, easier browsing, and simplified purchase decisions.
05. Product Storytelling — Less Noise, More Ritual
The website uses editorial-style product photography, intentional spacing, and benefit-led messaging to communicate the brand's value.
Instead of relying on crowded promotional sections, the design gives individual products room to stand out.
CRO focus: Product understanding, premium brand positioning, and visual engagement.
06. Build Your Routine — A Guided Shopping Experience
The "A Routine That's Yours" section introduces a structured skincare routine featuring cleanser, treatment, and moisturizer selections.
Customers can explore a routine-based shopping experience with a visible order summary and purchase action.
This section supports the idea of shopping for a complete skincare routine rather than selecting products individually.
CRO focus: Guided product selection, complementary product discovery, and potential average order value growth.
07. Ingredient Education — Building Purchase Confidence
I incorporated an ingredient-focused section with an accordion-style layout and supporting imagery.
The design helps visitors explore ingredient information without navigating away from the shopping experience.
CRO focus: Product education, transparency, and reduced uncertainty.
08. Customer Trust & Retention
The design includes customer testimonial cards, educational journal content, and a newsletter signup.
These sections support the wider customer journey by giving visitors opportunities to learn about the brand, explore content, and stay connected.
CRO focus: Trust-building, customer engagement, and retention opportunities.
09. Results — From Approximately $3K to $12K+ in Monthly Sales
Following the redesign and optimization work, the store reportedly grew from approximately $3,000 to over $12,000 in monthly sales.
This represents reported revenue growth of more than 300%.
The supplied Shopify dashboard screenshot also shows:
$12,732.88 in total sales for the displayed period
167 orders
1.7% conversion rate
These results demonstrate the commercial context of the project, although the available screenshots alone do not isolate the effect of the redesign or quiz.
Project Takeaway
This project demonstrates my approach to Shopify conversion optimization: combining premium UI/UX design with practical strategies that make product discovery and purchasing easier.
For AURA SKIN, the focus was on creating a more personalized, intuitive, and visually compelling shopping experience.
Designed by WhizwayDigit
Shopify Developer | CRO Specialist | eCommerce UI/UX Designer
Like this project
Posted Oct 23, 2026
Redesigned AURA SKIN's Shopify site to boost sales and user engagement.
Likes
1
Views
0
