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Designed and developed a modern Shopify eCommerce website for a natural personal-care brand, focusing on clean visual design, product presentation, responsive layouts, and conversion-focused user experience. The storefront features an engaging hero section, product categories, clear calls-to-action, trust signals, and a polished shopping experience optimized for mobile and desktop.
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Creatives on Contra have earned over $150M and we are just getting started
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Congrats🙌
ZENSO — Organic Energy Drink Landing Page 🍋🌿
ZENSO is a bold landing page concept for an organic cooling drink that combines natural energy with a fresh, lifestyle-driven identity.
The goal was to make the product feel refreshing from the very first screen while giving the can a strong visual presence. The design combines oversized typography, organic colors, ingredient imagery, and playful composition to build a distinctive beverage experience.
Special attention was given to:
• a product-first hero that makes the ZENSO can the main visual focus;
• a fresh green, orange, and cream palette inspired by mojito lime, mint, and citrus 🍋;
• oversized typography that adds energy without competing with the product;
• ingredient close-ups that visually communicate flavor and freshness;
• supporting product details such as the cooling effect and energy refresh level;
• lifestyle imagery and video elements that make the brand feel more dynamic;
• a clear “Try It Now” CTA integrated naturally into the composition;
• responsive mobile layouts that preserve the oversized product presentation while keeping navigation simple 📱;
• a clean visual system that can scale across different flavors and future product launches.
The result is an energetic digital experience that turns a simple beverage into a memorable lifestyle product — fresh, playful, and easy to recognize.
Looking to create a bold digital experience for your beverage, food, or FMCG brand?
Let’s make your product impossible to scroll past ✨
The product-first hero with oversized type behind the can is the right call for FMCG: the pack does the branding work and the type just amplifies the energy. The piece I would build on is the scalable system for future flavors, since a citrus and a berry variant will want the...
🚨 MORE RECOMMENDATIONS CAN MAKE A TRAVEL APP WORSE.
01/30 MOBILE APP GROWTH TIPS
I’m starting a new series: 30 mobile products → 30 growth decisions.
Not about UI tricks. About product decisions that can actually change retention, activation, and user behavior.
The first case is travel. 🌍
Most travel apps optimize supply. The real bottleneck is confidence.
Users already have no shortage of places to discover. Google Maps, TikTok, Instagram, blogs, saved lists. There are already more options than they can realistically use.
So adding more recommendations often does not create more value. It creates decision entropy.
In Veya, I shifted the core loop.
Not: discover → browse → save
But: context → decision → successful experience → trust → delegation
Weather, time, location, energy level, taste, previous saves and skips are not just personalization data. They are a mechanism for reducing uncertainty.
If the product repeatedly answers “What is actually worth doing today for me?” well enough, it stops being a catalog. It becomes a decision layer.
And that creates a stronger retention loop: more usage → more context → better decisions → more trust → more delegation → more usage
💡 GROWTH TIP #01
DON’T MAXIMIZE RECOMMENDATIONS. MAXIMIZE HOW MUCH OF THE DECISION USERS ARE WILLING TO DELEGATE TO YOUR PRODUCT.
That is when personalization becomes a real growth mechanism, not just another feature.
Day 1/30 Veya Mobie App Redesign
29 more product decisions are coming around gamification, personalization, retention, monetization, and AI driven growth. 🚀
If this is your kind of topic, see you in #02.
#MobileAppGrowth #ProductStrategy #Gamification #Personalization #MobileUX #Asol_design #ProductDesign
