The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
Branding for a cause I won't forget.
When ACE Resource Network came to me, they were a national nonprofit with a massive mission and no visual identity. Their work is breaking the cycle of childhood trauma through real systems change. Legislation, hospital protocols, clinician training. The kind of brief that makes you sit up a little straighter.
The challenge was finding the balance. The work is about Adverse Childhood Experiences in kids, but the brand isn't for kids. It speaks to clinicians, legislators, and state partners across red states and blue states alike. Too playful and you lose credibility. Too clinical and you lose the warmth that makes people lean in.
So I built the full brand identity. Strategy, positioning, logo, visual system, and guidelines. Something functional, welcoming, and human. A brand strong enough to anchor a movement, humble enough to let everyone else shine.
This is the kind of work I want more of!
See the full brand identity!
ACE Resource Network → Website
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Related posts
Currently building a new identity for an AI + fintech company in Dubai.
Still early, but this is one of the directions we’ve been exploring for the brand.
The idea was to avoid the usual “AI company” visual language and build something that feels more established, precise, and quietly futuristic.
We’ve been playing with geometry, light, and a much more restrained visual system around the mark.
Still developing this one, so I’m curious:
Would you push this direction further, or keep it this restrained?
Honestly the logo presentation is impressive
Brand guidelines fail when someone tries to use them. The PDF is complete. But when a developer needs something the system didn't anticipate, there's no logic to extend from. A style guide documents what exists. A system tells you what to do next.
Mind blowing job
Good technology deserves a brand people can understand and trust.
For NOVAiris, I built the brand around a simple problem:How do you make complex AI infrastructure feel clear, credible, and relevant to modern businesses?
From positioning and personality to the visual identity system, every decision was designed to make the technology feel intelligent, purposeful, and easy to engage with.
Strategy first. Identity follows.
Really strong futuristic feel. The lighting and clean typography work beautifully together.