Building a Powerful Brand Identity for ACE Resource NetworkBuilding a Powerful Brand Identity for ACE Resource Network
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Geovanie Radcliffe
• Jun 19
Branding for a cause I won't forget.
When ACE Resource Network came to me, they were a national nonprofit with a massive mission and no visual identity. Their work is breaking the cycle of childhood trauma through real systems change. Legislation, hospital protocols, clinician training. The kind of brief that makes you sit up a little straighter.
The challenge was finding the balance. The work is about Adverse Childhood Experiences in kids, but the brand isn't for kids. It speaks to clinicians, legislators, and state partners across red states and blue states alike. Too playful and you lose credibility. Too clinical and you lose the warmth that makes people lean in.
So I built the full brand identity. Strategy, positioning, logo, visual system, and guidelines. Something functional, welcoming, and human. A brand strong enough to anchor a movement, humble enough to let everyone else shine.
This is the kind of work I want more of!
See the full brand identity! ACE Resource Network → Website
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