Built a complete brand identity for grn, a certified organic sparkling drink brand built around community and health.
The work covered everything from the ground up: logo, mark development, colour system, typography, packaging, can label, 6-pack carton, collateral, pattern design, and digital touchpoints.
The spinning petal mark is the heart of the brand: nine organic teardrops in a radial formation capturing movement, nature, and community in a single symbol. Paired with a rounded serif wordmark, the identity balances the classical with the organic, confident without being corporate.
The color system: forest green, mint, cream, and gold, works across every surface, from packaging to digital to print. Every color has a role. Nothing is decorative.
HYDRUM VEIL is a skincare brand built around a premium SPF 50+ sunscreen, developed as a complete brand identity, packaging design, and seasonal advertising campaign.
The project explores a question most seasonal beauty work gets wrong: how do you make a limited-edition campaign feel festive without making it feel cheap?
Instead of stacking decorative props, the campaign holds a strict visual system - vivid pumpkin orange, deep twilight violet, warm cream, and restrained black and lets a single product carry every frame.