Complete Brand Identity for Organic Sparkling Drink Brand

Complete Brand Identity for Organic Sparkling Drink BrandComplete Brand Identity for Organic Sparkling Drink Brand

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McWills Phillips

• Mar 23

Built a complete brand identity for grn, a certified organic sparkling drink brand built around community and health.

The work covered everything from the ground up: logo, mark development, colour system, typography, packaging, can label, 6-pack carton, collateral, pattern design, and digital touchpoints.

The spinning petal mark is the heart of the brand: nine organic teardrops in a radial formation capturing movement, nature, and community in a single symbol. Paired with a rounded serif wordmark, the identity balances the classical with the organic, confident without being corporate.

The color system: forest green, mint, cream, and gold, works across every surface, from packaging to digital to print. Every color has a role. Nothing is decorative.

Brand Design Logo Design Adobe Illustrator Adobe Photoshop Figma packagingbranding packagingdesignexperts branding Packaging Design

Akinkunmi Ayo

pro

• Mar 23

This is not just design, this is direction. Everything connects from the mark to packaging to digital. Solid work 👏

McWills Phillips

• Mar 24

Thank you

Anna Gudvin · Heed Collective

pro

• Mar 19

It all starts with strategy — and grows into a visual system.

Our work for Specialty Coffee Cosmetics COCO began with clarity: defining positioning, tone, and the deeper narrative behind the brand.

From there, the visual language emerged — not as decoration, but as a natural extension of meaning.

Brand is not what you design first. It’s what you understand first.

Then you build.

branddesign brandstrategist branding Brand Strategy Brand Design Packaging Design Adobe Illustrator Figma Midjourney

Elias Curtis

pro

• Mar 20

How do you typically bridge that gap from strategy into something that actually drives measurable results for the client?

Stacy · Heed Collective

pro

• Mar 19

COCO Specialty Coffee Cosmetics It was our first project together with Anna as Heed Collective Feels especially meaningful to finally reveal it to the world!

We’ll share more details in the next posts, but for now — a little teaser of what we’ve been building together 🖤

Brand Design Motion Design Packaging Design Behance

Alex Ginsberg

• Mar 20

Wow this turned out so well @Stacy · Heed Collective and @Anna Gudvin · Heed Collective ! 👏 what inspired the color palette? Lovely and surprising

Sam Stoof

pro

• Mar 19

Forever AI -- Cards

Brand Design Logo Design Illustration Adobe Illustrator Figma Midjourney

Stephanie Asoegwu

pro

• Mar 23

These Midjourney oracle card visuals are so ethereal! The light burst + landscape combos have such spiritual + sci-fi energy at the same time. Would love to see a full deck 🙌